House of Flora is a fashion design and consultancy Studio located in London, specialising in avant-garde headwear for the catwalk, fashion campaigns and collectors. The headwear is often driven by materials: PVC, perspex, felt, leather, wood veneer, alluminium, steel and nylon and influenced by strong geometry and historical figures, as well as by concepts in modern art. The company was started by Flora McLean in 1996 after she Flora graduated from fashion womenswear at The Royal College of Art. House of Flora produces hats, jewellery and an eyewear line all made in the UK. Seen as wearable art, the pieces feature regularly in cool glossies across the world. The angular architectural hats, statement plexi-cuffs and opticals form the core collection. The unique witty styles have won the brand a loyal following in the fashion world, across Europe and Asia, namely in the new markets of Hong Kong and Korea. The House of Flora customer is made up of arty media types and style-focused cultural explorers both young and old. Regular high end collaborations with Haute Couture and ready to wear designers; Givenchy couture, Bill Blass, Diane Von Furstenberg show the design team can work to a bespoke brief.
Flora works on an ongoing collaboration with hair stylist Neil Moodie designing and making Iconic Heads (formerly Hairts). More examples of the work can be seen here.